Showing posts with label HarperCollins. Show all posts
Showing posts with label HarperCollins. Show all posts

Monday, July 11, 2016

Midlist Monday: Healing a Schizophrenic Brand

Note: If you don't know what Midlist Monday is all about, check out my last post here.


A few years ago, I decided to take the first few steps on the road toward publication. I’d written a few books, some of which a friend and I had put out on our own independent press, but I had one in the chamber that I really wanted to see on bookstore shelves, published by a traditional publisher. I knew it was good enough and I wanted to see how much better it could be with the editing, design, and marketing powers of a deep-pocketed corporation. I also, if I’m honest, wanted to receive a nice fat check before a single copy had sold.

For the uninitiated, this process begins with a whole bunch of “query letters.” The best way to get a book deal is to have a literary agent working hard to get you one. And the way to get a literary agent is through querying. So I started sending letters and copies of my book proposal to agents who represented some of my favorite authors. As is almost universally the case, I received an awful lot of rejections. The helpful ones came with some advice for how I could improve my book proposal or, more often, my “brand.”

I realized quickly that, even though I didn’t realize I even had a “brand,” I did, and it needed some help. The most common thing I heard was that my brand was too broad and diverse. When you googled my name, you found 1. my cheesy smile on the church website and a bunch of sermons, 2. the niche small press, known primarily for snark and satire,which I run with a friend, and 3. a fledgling web presence for Zachary Bartels, suspense author. It was too scattered, I was told. I needed to find a way to unify it or, better, trim it down so that Zachary Bartels’ online presence was largely limited to the suspense writer stuff. I did my best, removing most links and references to my sermons, nonfiction writing, podcast, and satire from my website and social media pages.

Eventually, I did land a great agent, who quickly got me a two-book deal with a major publisher (my first choice, in fact). But now I find myself feeling oddly pigeon-holed, like a type-cast middle aged actor who doesn't necessarily want to stop playing sitcom dads, but also wants to audition for some other roles.

Of course, conventional wisdom says that, if you must branch out to different genres, you should use a pen name. That way you can start cultivating a new brand identity without diluting the one you've already been working on. But conventional wisdom and I are not on the best of terms at the moment. And there are exceptions to every rule. My friend Carrie Stuart Parks has been writing award-winning Christian suspense under the very same name she uses for her instructional art books. Readers seem oddly unconfused by this. Steven James, bestselling suspense author whose endorsement has helped me greatly, has also written kids’ books, devotionals, and nonfiction without a pseudonym. And N.T. Wright, best known for his rather academic writing, uses the (non-)pen name Tom Wright for his popular-level books and commentaries.

At any rate, I’m in the process of re-consolidating my “brand,” as it stands. I’ve added nonfiction and satire to my books page on my website, and I’m currently working on a nonfiction book about pastoring a small church in the midst of a megachurch culture, another satire with my friend (and award-winning author) Ted Kluck, and two (or maybe three) suspense titles, obviously one at a time.

That’s an awful lot, you might be thinking. And you’re right. But more about that next Monday.

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To learn more about querying agents and the 
different paths to being published, check out. . . 


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Tuesday, September 23, 2014

Four Point Five

So, the publicity team at HarperCollins excitedly sent me the following review last night, from RT Book Reviews.

“Bartels’ debut novel is a page-turner from the very beginning.  His excellent use of foreshadowing and his glimpses into the past create a story that readers can’t put down.  In the vein of Ted Dekker and Frank Peretti, Bartels weaves the supernatural into the natural in ways that are gripping and realistic, adding a shocking surprise that will leave readers stunned. ★★★★½” —RT Book Reviews

Thursday, August 28, 2014

An Interview with Carrie Stuart Parks

There's a new book you need to read, called A Cry from the Dust.  It's exciting, full of suspense and twists, and fascinating, full of conspiracy and historical revelations. The author, Carrie Stuart Parks, is a forensic artist who has worked with law enforcement, as well as being the protege of the incomparable Frank E. Peretti.

Here's an endorsement I wrote for the book:
Things I loved about A Cry from the Dust: the fascinating and painstakingly researched historical tapestry into which the story is woven, the frantic but intensely believable arc of events that makes you hold on extra tight, the compelling and flawed heroine who has absolutely no idea she's the heroine. Part CSI, part Lie to Me, and all relentlessly original, A Cry From the Dust blends rich characters, little-known history, and a dose of conspiracy into a very modern storytelling style. Can't wait to tear into Gwen Marcey's next adventure.

You can buy A Cry from the Dust here (and you totally should).

I'm jazzed that our publisher is cross-promoting our books (meaning, a chapter of my book Playing Saint is featured in the back of A Cry from the Dust and vice versa) and I was lucky to have a chance to interview Ms. Parks a couple weeks ago.

You have one of the most fascinating backgrounds of any novelist I've read (forensic art). How did you get into that field?
I was an artist. My dad was the director of the N. Idaho Regional Crime Lab. He needed someone to prepare the trial charts and diagram the crime scenes. He hired me because he said I was the best artist he knew. I was the ONLY artist he knew. Ha! In 1985 he sent me to the FBI academy to learn more about forensic/composite art. Interestingly, ten years later, I was hired to teach the FBI artists. Starting in 1988, I taught forensic art across the US and Canada. The biggest thing I think I bring to the field of forensic art is my ability to teach anyone (without learning disabilities)  to draw a face:


Is it unusual for someone to be both a forensic artist and fine artist?
Hmmm. There are a couple of us. I was an award-winning artist first. Signature member of the Idaho Watercolor Society. I have a few folks that I trained that were first artists. Some of my students learned how to draw from me and went from there.

How did you make the leap from visual artist to the written word?
As a teacher, I used words as well as visuals to teach art techniques. When I started writing fine art books, I just wrote down what I said in class. When I wrote a book on signs of deception, I fictionalized some of my cases, and from that, I felt I could … just maybe … write fiction.
Were you a fan of Frank Peretti first, and then become his neighbor? Or vice versa?
I had NO clue as to who he was. He became my “neighbor” (in an Idaho sense--about four miles away.) I live on a ranch that’s been in my family since the 30s. He was my husband’s banjo-picking buddy.

Would it make you think less of me--as a person--if you knew that I went three days and nights without turning my bedroom lights off in 1988 because I had read This Present Darkness and I was freaking out that demons were flying in and out of my house? Acutally, that may be more of a rhetorical question...
Naaaa. I spent the night sitting upright in bed, terrified after watching The Exorcist. Then there’s the small matter of not swimming in ANY body of water after Jaws.
The Mormon church and its history are at the center of your debut novel; do you have a background in Mormonism? If not, what drew you to this topic?
I’ll go into a slightly different answer than what I wrote in the author notes. Or maybe I should say, I’ll explain a bit further back.
I started studying the LDS church when I became a close friend of a staunch Mormon. We talked about beliefs at length, and I got to wondering just how far “off” from Biblical Christianity someone could be and still be saved. I mean, there are some pretty meaningful differences between different Christian denominations: pre/mid/post trib, speaking in tongues, Calvinism vs Arminianism. It was a dedicated, two year study. Sadly, I determined that someone believing in the tenants of the LDS church did not know the Biblical Jesus. Jesus is not Satan’s brother, was not born of a physical union between God and Mary, and is capable of completely covering our sins, and through grace alone are we saved. This actually gave me a heart to reach Mormons. They really want to know God, to worship, to live moral lives.
How much of your protagonist comes from you yourself?
Gwen is prettier, younger, and slimmer! She is less secure, gets more rattled at things, and doesn’t have as … rip-snorting? sense of humor. The knowledge of all things forensic art is totally me. We’re the same, but different. (how’s zat for a dumb answer?)
Have you ever gotten a little too personally wrapped up in a case?
I have followed cases, but getting personally wrapped up is very unprofessional—in fact, the first name for this debut novel was “Superman Syndrome,” a negative term to describe someone who gets too involved. I have cried with victims and prayed for victims.

When will Gwen Marcey's next adventure be hitting shelves?
I just turned in book #2 about the Phineas Priesthood and Gwen. I suspect next August, unless something changes.
How many books in this series do you have under contract?
It was a three book deal.
How many germs of stories in your head?
Several strong ideas, one pretty complete plot. The books involve a lot of research, so I have to look for the story idea long in advance. Then I have to figure out how a forensic artist would become involved. I don’t want a “Murder She Wrote” situation where Gwen shows up and someone dies. I mean, you lose a lot of friends that way. No one wants to invite you over… I also have to like the subject because of the time I’ll be researching it. 
What are some other themes you want to explore in future novels?
I’d tell you, but then I’d have to kill you……….
What was it like being mentored in writing by Frank E. Peretti?
OOOooooooooooooooooooooooooooooh, it was heaven. I would bring over a chapter or three, sit at his kitchen table, hand him a copy and have my own along with a highlighter, pens, post-it notes, and my computer. Barb would serve munchies and lattes. I’d read, Frank would comment. I kept a few pages to show my notes (scrawled EVERYWHERE.)
Which of his books is your favorite?
Well, I have to confess that the YA series, the Veritas Project, is loosely based on my dad and I working together in the crime lab. I tend to like his later books.

What's the most bizarre case you actually worked on as a forensic artist?
I did a TV special for the History channel where I interviewed and sketched folks who claimed to have seen bigfoot…..LOL. We are consulted for local forensic artists to work on “The Dead Files.” I did refuse to work on a case where the person wanted me to age Amelia Earhart. They said she survived and was a Tupperware salesperson in New Jersey…..sigh.

If your readers take one thing away from A Cry From the Dust, what do you want it to be? Aaaah….just ONE?

Christian takeaway and emotion: a feeling of satisfaction, that even through the darkest days, God has a plan for our lives. We may not know it at the time, but someday we will. In the meantime: all things work together for good to them that love God, to them who are the called according to [his] purpose.

Non-Christian takeaway and emotion: A satisfying story with a strong protagonist, life problems they can relate to (acting out kids, divorce), and a message of hope.

Mormon takeaway: I wove actual events from the LDS past together in such a way that should they research it, they’ll be shocked that it’s true. Within this story are additional points I want them to examine: does God change his mind? Did Brigham Young and early leaders re-write their history? What happens when someone has complete power and control (in the past: Mountain Meadows massacre.)I hope they will experience a cognitive dissidence.

Cancer survivor takeaway: the humor of being bald. And how useful it can be at times. :)

 
Carrie Stuart Parks has also written and contributed to more than twenty instructional books and DVDs about drawing (particularly drawing people and faces), some of which you can find here.

Tuesday, August 19, 2014

Book Giveaway!


So my book Playing Saint comes out on October 7. Three weeks later, we're having an in-store event at Baker Book House in Grand Rapids. Thankfully, it's shaping up to not be my worst nightmare (i.e., me, card table, stack of my books, sadness), but I'd still love to have more people coming.

SOOOO, I offer this small incentive: if you live close enough to come,  click over to the event page and RSVP. At the end of the week, I will pick four people to receive Advanced Reader Copies of the book, a couple months before it even comes out.

If you live far away from Grand Rapids, I feel sorry for you, but you too can be in the running for a book by tweeting about the book or the event (include my twitter handle, @AuthorZBartels and hasthtag #PlayingSaint).

Tuesday, March 18, 2014

Nash-Vegas, Baby!!

Last week, I had the pleasure of heading down to Nashville for the sales conference of  HarperCollins Christian Publishing (Thomas Nelson & Zondervan). It was an absolute blast, and I definitely didn't mind getting on the plane in 15° and ugly gray snow and stepping out to 75° and lots of SUN. 

The conference itself was also pretty impressive. It was held in a TV studio and looked quite a bit like a talk show set. My editor Amanda interviewed me for about ten minutes. Sarah Ladd (author of popular regency fiction) was also on hand to talk about her new book. 

206 days. Getting stoked.