How to Make a Book Signing Interesting

A month before my book came out, the events coordinator from favorite book store in the world (Baker Book House in Grand Rapids) contacted me to ask if I would be interested in doing an in-store event for Playing Saint after it came out.

I was sort of torn; while my buddy Ted and I had done an event there for our book Kinda Christianity, which went fairly well, I had the standard fear of being the sad author sitting all alone behind a folding table with a stack of my books. They've actually done a great job of promoting it and a few carloads of my parishioners are making the trip, so that's covered, but that still leaves the question: in the Internet age, how do you make a book signing worth the trip?

I've been thinking about that for a few weeks now, and I think I think I've put together an odd enough agenda, as well as a decent assortment of prizes (beyond copies of my own book) to make it fun, funny, and memorable.  However, if you have any additional ideas for what elements would really make a bookstore event, feel free to let me know in the comments below.

If you're anywhere in the vicinity, you should totally come. Pics to follow.